Brand Positioning / Campaign Ideation / Stupid Good Copy
Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising where she created the positioning, slogans, campaign ideation and copy for some of the largest brands in the world.
Today, Sarah continues to write op-ed pieces for various publications, pen speeches for industry leaders and dignitaries, and help to position brands small and large. At present, Sarah is preparing to give a TED talk on ‘Strategic Brand Positioning’—addressing how language triggers our emotions and drives the perceptions responsible for the decisions we make.