BYE-BYE RIGMAROLE

Through strategic storytelling, we position brands in the marketplace, driving the perceptions responsible for decision-making, and generating the affinity, trust and allegiance critical to their growth.

STRATEGIC BRAND POSITIONING

Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.

 

Brand Assessment

Brand Story 

Campaign ideation

COPY

Advertising:  print, broadcast, outdoor, POS, interactive

 

Scripts radio, TV, video

 

Speechwriting:dignitaries, key note, graduation

Websites:headlines, nomenclature, content

Marketing Collateral: brochures, sales aids, postcards, email 

WEBSITE ASSESSMENT AND CREATION

Website Assessment: A comprehensive report that speaks to your site’s strengths and weaknesses, along with design, navigation, and content recommendations.

Branded Websites: From outline to navigation, artistic layout to content, SEO and all the features to make it do somersaults.

CATCH UP

FEATURED BRANDS

AmazonB&HDYMOHarmon/JBLCalvinKleinGarnierKiwiL'OrealMaybelinePanasonic

MarthaStewartV8JuiceNeutrogenaRussellAthleticwearSaabSeikoIBMUnderArmour

VaselineCadburySchzeppesCampbellsDelMonteHeinekenMarsChocolatePanda

LicoriceAMCChannelExpediaHallmarkChannelNASCARNewYorkTimesBeijing

OympicsZiffDavisAAAAmericanLungAssociationLutronAstraZenecaOdysseyChannel

Bauch&LombBlueCrossCignaJanssenCarepathJohnson&JohnsonLifeExtension

UnitedWayPfizerWyethAffiniaHotelsExpediaLinkedINSiebelSystemsAmericanExpress

CitibankFirstCountyBankGECapitalGeenwichAssociatesMasterCardReutersHarvard

UnitedNationsBaruchCollegeKodakVichyMintsLaViePastillesCountryCrockCivitas

Unknown.jpeg

 SARAH BELZER

Brand & Ideation

IDEAS@SARAHBELZER.COM        (203) 291-9651

COPYRIGHT 2020 SARAH BELZER  /  UNITED STATES

best way to build a website