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ABOUT SARAH BELZER

Smart Copy / Strategic Brand Positioning / Campaign Ideation  / Creative Direction

My career as a writer spans across industry lines — television, film, journalism, publishing, and the wonderful world of advertising. I have a knack for transforming complex ideas into engaging copy, possess an intuitive understanding of the temperature of words, and know how to generate the affinity, trust and allegiance critical to inspiring hearts and minds. 

LOTS OF

WORDS.

WRITING / EDITING

COPYWRITING

BRAND POSITIONING

CAMPAIGN IDEATION

writing & editing

WRITING + EDITING

Entertainment: scripts for stage, screen, radio, online

Journalism: newspapers, magazines, blogs

Publishing: literary content, ghostwriting, editing

PR: press releases, media kits, speeches 

Corporate: manuals, fundraising, presentations, reports

OUTLETS

television, film, radio, video, newspaper, magazine, key note speakers, events, colleges /universities, online, organizations

COPYWRITING

Advertising: print, broadcast, interactive, OOH, POS

Marketing: collateral, direct, email, social

Campaign Ideation: all mediums, all industries

Creative Direction: copy, art

STRATEGIC BRAND POSITIONING

Brand Assessment: brand strengths, weaknesses

Brand Positioning: foundational brand story

Nomenclature: taglines, slogans, product naming

INDUSTRIES

luxury, packaged goods, confectionery, beauty,

fashion, education, professional, entertainment,

non-profit, healthcare, pharmaceutical, financial, publishing, technology, consumer electronics.

NOTEWORTHY BRANDS

AMC Channel, Food Network, Hallmark Channel, Odyssey Channel, New York Times, LinkedIn, LaGrange Daily News, Times Leader, Ziff Davis, Saab, Seiko, Affinia Hotels, Expedia, Maritime Aquarium, NASCAR, Ethan Allen, Lutron Lighting, Martha Stewart, 

Cadbury France, Campbell’s V8, Del Monte, Heineken, Mars Chocolate, Panda Licorice, Pepperidge Farm, Calvin Klein, Kiwi Shoe Polish, Under Armour, Fruit of the Loom, Russell Athleticwear, Garnier, L’Oréal, Maybelline, Vaseline, Amazon, B&H Photo, DYMO, Harmon/JBL, IBM Watson, IDT, Kodak, Panasonic, DeFacto Global, Siebel Systems, UV Defense, VividCloud, X3D Technology, American Express, Bank of Westport, BPD Bank,  Citibank,  Fiduciary Partners, First County Bank, GE Capital, Greenwich Associates, Mastercard, New Provident Bank, One Source Business Capital, Reuters, American Lung Association, Blue Cross/Blue Shield, Boehringer Ingelheim, Cigna, Evexia, JanssenCarepath, Life Extension, WebMD, United Way, Unilever, Upfield, Johnson & Johnson, Pfizer, Astra Zeneca, SeaCare/TBL-12, Teva Pharmaceuticals, Unilever, Upjohn, Wyeth, Baruch College, Thomas College, University of Bridgeport, Zicklin School of Business, AAA, Administration for Children's Services NY, PG&E, United Nations

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