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BRAND POSITIONING + CAMPAIGN IDEATION + CREATIVE DIRECTION + MARKETING ADVERTISING + PUBLIC RELATIONS + UX + TWISTER 

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About Sarah Belzer

Hi. A bit about me: I began my career in the television and film industries in Los Angeles, but it wasn't long before I jetted off to the Big Apple and joined a handful of Madison Avenue's swankiest advertising agencies and positioned some of the largest brands in the world. When I was asked to become the sole copywriter at the internal agency at the New York Times, I took the gig and even wrote those cool slogans on their front page ("I subscribe to...") It was fun, but eventually I opted for the New England countryside where I continue to work for agencies and their brands by day, and drive around the mountains at ridiculously high speeds by night.

STRATEGIC BRAND POSITIONING + CAMPAIGN IDEATION 

Behind every successful brand is a single idea that distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand inspires action and drives real results.

 

Brand Assessment: review brand's strengths and weaknesses

Brand Story: foundational positioning statement 

Nomenclature: taglines, slogans, product naming

Campaign Ideation: provocative, engaging, immersive

ADVERTISING + MARKETING + PR + WEBSITES

Advertising: print, broadcast, interactive, outdoor, point-of-sale

 

Marketing: collateral, corporate communications, direct, email, social

PR: releases, events, trade shows, media kits, key notes

Websites: copy, navigation, art direction, user experience (ux)

BRANDS

PAST + PRESENT

BRANDS I'VE SERVED:

Beauty + Fashion

Garnier L’Oreal Maybelline Vaseline Calvin Klein Fruit of the Loom Kiwi Shoe Polish  Rosetti Russell Athleticwear Under Armour

 

Confectionary + Food

Cadbury Schweppes Campbell  Soup Country Crock DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield Pepperidge Farm

 

Consumer + Luxury

AAA Affinia Hotels Expedia RideShare Ethan Allen Lutron Martha Stewart Wagner Swimming Pools Saab Seiko 

Consumer Electronics + Engineering

Amazon Consumer Electronics Avaya B&H Photo DYMO JBL Harman Kodak Panasonic Thingify 3D UV Defense Airpot Cisco DeFacto Global EIQ Networks Henson Group IDT IBM WatsonOpen Solutions PG&E SecureRF Sieble Systems VividCloud X3D Technology

Education

Drop-In Learning Center Harvard Laureate Education Motivations CEU Thomas College University of Bridgeport Zicklin School of Business

Entertainment

AMC Channel Odyssey Networks Beijing Olympics Food Network  Hallmark Channel  Maccabi Games Maritime Aquarium Nascar Odyssey Channel

 

 

Financial

American Express BPD Bank Citibank First County Bank GE Capital Greenwich Access MasterCard OSB Capital Provident Bank Reuters Sterling Investments Tomkins Financial

 

Healthcare + Pharmaceutical 

Alnylam Pharmaceuticals American Lung Association Astra Zeneca Bausch & Lomb BioBDx Boehringer Ingelheim Cephalon Evexia Evexia Nutraceuticals GSK Biologicals JanssenCarepath J&J Novo Organon Pfizer PharmaEssentia SeaCare USA Teva Pharmaceuticals Upjohn Viartis  WebMD Wyeth  ADAA ACS New York BlueCross BlueShield  Medicare, Children’s Health Fund Cigna Greenwich Psychology & Wellness Jeanine Rousso Counseling Joel Leon DDS Life Care Life Extension Pascal Chiropractic St. Vincent’s Hospital Streams of Hope Counseling Tel Aviv Dental Clinic 

Non Profit

AirLifeLine United Nations United Way

Publishing

Civitas FairPlay Publishing LinkedIn New York Times Pequot Press Ziff Davis

 

CASE STUDIES

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