STRATEGIC BRAND POSITIONING

Behind every successful brand is a single idea that distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand inspires action and drives real results.

 

Brand Assessment: review + report brand's strengths and weaknesses

Brand Story: foundational positioning statement 

Nomenclature: tag line, slogan, brand + product naming

Campaign Ideation: advertising campaigns based off of brand positioning

Corporate Boot Camp: ideation session for brands and their people

BRAND IDENTITY

The look and feel of your brand is part of the story it tells.  

Design Services: Logos, business cards, stationary, packaging 

MARKETING, ADVERTISING

All Screens Media: print, broadcast and interactive channels

Advertising: print, broadcast, outdoor, point-of-sale, interactive

Websites: design, content, navigation, SEO, social media 

Marketing: brochures, sales aids, postcards, emails, videos

COPYWRITING

Smart copy in every genre throughout every medium in every genre.

Advertising: print, broadcast, outdoor, point-of-sale, interactive

 

Marketing: collateral, direct, email, blog, affiliate, partnership, B2B, B2C

 

Corporate: newsletters, manuals, proposals, corporate communications

 

Speechwriting: dignitaries, key note, executive

PR: press releases, events, media kits

WEBSITE SOLUTIONS

Beautiful websites with intuitive navigation, properly written and intuitively disseminated content, and interactive graphics that come together to create engaging, memorable user experiences.

Solutions: seo, analytics, google ads, social media email campaigns

 

Customized Tools: stores, forms, portfolios, bookings, blogs, galleries, videos, events, social/news feeds, marketing integrations, mobile optimization

 
 
 

BRANDS

PAST + PRESENT

Cadbury Schweppes Campbell Soup Co DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield AMC Channel Beijing Olympics Expedia Food Network Hallmark Channel Maccabi Games Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association Children's Services NY United Way United Nations Allergan Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Johnson & Johnson Life Extension Novo Organon Pfizer Teva Pharmaceuticals Upjohn Vaseline WebMD Wyeth Cisco IBM PG&E Sieble Systems University of Bridgeport Harvard Thomas College Zicklin School of Business American Express Banco Popular Citibank First County Bank GE Capital MasterCard Reuters Affinia Hotels LinkedIn Civitas New York Times 

 

About Sarah Belzer

Founder Sarah Belzer began her career in the television and film industries in Los Angeles, but it wasn't long before she was Shanghaied by a handful of Madison Avenue's swankiest advertising agencies (Ogilvy, Saatchi & Saatchi and Wunderman, for starters) where she worked on some of the largest brands in the world. Sarah went on to work for the internal agency at the New York Times and eventually opted for the countryside, where she continues to provide awesome stuff to brands small and large. 

CASE STUDIES