copy + positioning + direction
ABOUT SARAH BELZER
Smart Copy / Strategic Brand Positioning / Campaign Ideation / Creative Direction
My career as a writer spans across industry lines — television, film, journalism, publishing, and the wonderful world of advertising. I have a knack for transforming complex ideas into engaging copy, possess an intuitive understanding of the temperature of words, and know how to generate the affinity, trust and allegiance critical to inspiring hearts and minds.
LOTS OF
WORDS.
WRITING / EDITING
COPYWRITING
BRAND POSITIONING
CAMPAIGN IDEATION
WRITING + EDITING
Entertainment: scripts for stage, screen, radio, online
Journalism: newspapers, magazines, blogs
Publishing: literary content, ghostwriting, editing
PR: press releases, media kits, speeches
Corporate: manuals, fundraising, presentations, reports
OUTLETS
television, film, radio, video, newspaper, magazine, key note speakers, events, colleges /universities, online, organizations
COPYWRITING
Advertising: print, broadcast, interactive, OOH, POS
Marketing: collateral, direct, email, social
Campaign Ideation: all mediums, all industries
Creative Direction: copy, art
STRATEGIC BRAND POSITIONING
Brand Assessment: brand strengths, weaknesses
Brand Positioning: foundational brand story
Nomenclature: taglines, slogans, product naming
INDUSTRIES
luxury, packaged goods, confectionery, beauty,
fashion, education, professional, entertainment,
non-profit, healthcare, pharmaceutical, financial, publishing, technology, consumer electronics.
NOTEWORTHY BRANDS
AMC Channel, Food Network, Hallmark Channel, Odyssey Channel, New York Times, LinkedIn, LaGrange Daily News, Times Leader, Ziff Davis, Saab, Seiko, Affinia Hotels, Expedia, Maritime Aquarium, NASCAR, Ethan Allen, Lutron Lighting, Martha Stewart,
Cadbury France, Campbell’s V8, Del Monte, Heineken, Mars Chocolate, Panda Licorice, Pepperidge Farm, Calvin Klein, Kiwi Shoe Polish, Under Armour, Fruit of the Loom, Russell Athleticwear, Garnier, L’Oréal, Maybelline, Vaseline, Amazon, B&H Photo, DYMO, Harmon/JBL, IBM Watson, IDT, Kodak, Panasonic, DeFacto Global, Siebel Systems, UV Defense, VividCloud, X3D Technology, American Express, Bank of Westport, BPD Bank, Citibank, Fiduciary Partners, First County Bank, GE Capital, Greenwich Associates, Mastercard, New Provident Bank, One Source Business Capital, Reuters, American Lung Association, Blue Cross/Blue Shield, Boehringer Ingelheim, Cigna, Evexia, JanssenCarepath, Life Extension, WebMD, United Way, Unilever, Upfield, Johnson & Johnson, Pfizer, Astra Zeneca, SeaCare/TBL-12, Teva Pharmaceuticals, Unilever, Upjohn, Wyeth, Baruch College, Thomas College, University of Bridgeport, Zicklin School of Business, AAA, Administration for Children's Services NY, PG&E, United Nations