idea people


About Sarah Belzer, The Anti-Agency

Through strategic brand positioning, Sarah Belzer helps to drive the brand perceptions responsible for decision-making, and generate the affinity, trust and the allegiance critical to their growth.

Founder Sarah Belzer began her career in the television and film industries in Los Angeles, but it wasn't long before she was Shanghaied by a handful of Madison Avenue's swankiest advertising agencies (Ogilvy, Saatchi & Saatchi and Wunderman, for starters) where she worked on some of the largest brands in the world. Sarah went on to work for the internal agency at the New York Times and later launched her anti-agency where she continues to provide awesome stuff to brands small and large. 

Why an 'anti' agency you ask? After working with the bigwigs, Sarah wanted to create an environment of stellar talent without the rigmarole that often interferes with great results and happy clients. At Sarah Belzer Col, clients are heard, deadlines are met, and brands flourish.

How do you like them apples?




Behind every successful brand is a single idea that distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand inspires action and drives real results.


Brand Assessment: review + report brand's strengths and weaknesses

Brand Story: foundational positioning statement 

Nomenclature: tag line, slogan, brand + product naming

Campaign Ideation: advertising campaigns based off of brand positioning

Corporate Boot Camp: ideation session for brands and their people


The look and feel of your brand is part of the story it tells.  

Design Services: Logos, business cards, stationary, packaging 


Beautiful websites with intuitive navigation, properly disseminated content, and interactive graphics that come together to create engaging, memorable user experiences.

Solutions: seo, analytics, google ads, social media email campaigns


Customized Tools: stores, forms, portfolios, bookings, blogs, galleries, videos, events, social/news feeds, marketing integrations, mobile optimization


All Screens Media: print, broadcast and interactive channels

Advertising: print, broadcast, outdoor, point-of-sale, interactive

Websites: design, content, navigation, SEO, social media 

Marketing: brochures, sales aids, postcards, emails, videos


Smart copy in every genre throughout every medium.

Advertising: scripts, brochures


Corporate: newsletters, blogs, manuels, proposals, corporate communications


Speechwriting: dignitaries, key note, executive

PR: press releases, events, media kits




Cadbury Schweppes Campbell Soup DelMonte Upfield Heineken Mars Panda Licorice Unilever Vichy Mints AMC Channel Beijing Olympics Maccabi Games Expedia Food Network Hallmark Channel Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Wagner Swimming Pools, Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association MaryCare United Way United Nations Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Civitas Janssen CarePath Evexia Johnson & Johnson LifeCare Life Extension Novo Organon Pfizer SeaCare Teva Pharmaceuticals Upjohn Wyeth Cisco eIQ Networks IBM PG&E SeaCare USA Sieble Systems UV Defense Vivid Cloud University of Bridgeport Harvard Motivations CEU Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank First County Bank deFacto Global GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn New York Times Pequot Press Ziff Davis


Check out my Schedule of Services and Fees

Read some of my favorite brand stories.

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