BRAND POSITIONING + CAMPAIGN IDEATION + CREATIVE DIRECTION + MARKETING ADVERTISING + PUBLIC RELATIONS + MENTORING + PITCHING + TWISTER 

About Sarah Belzer

Hi. A bit about me: I began my career in the television and film industries in Los Angeles, but it wasn't long before I jetted off to the Big Apple and joined a handful of Madison Avenue's swankiest advertising agencies and positioned some of the largest brands in the world. When I was asked to become the sole copywriter at the internal agency at the New York Times, I took the gig and even wrote those cool slogans on their front page ("I subscribe to...") It was fun, but eventually I opted for the New England countryside where I continue to work for agencies and their brands by day, and drive around the mountains at ridiculously high speeds by night.

STRATEGIC BRAND POSITIONING + CAMPAIGN IDEATION 

Behind every successful brand is a single idea that distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand inspires action and drives real results.

 

Brand Assessment: review brand's strengths and weaknesses

Brand Story: foundational positioning statement 

Nomenclature: taglines, slogans, product naming

Campaign Ideation: provocative, engaging, immersive

MARKETING + ADVERTISING + PR

Pharma + Healthcare + Technology + Financial + Consumer + Education

Advertising: print, broadcast, interactive, outdoor, point-of-sale

 

Marketing: collateral, corporate communications, direct, email, social

PR: releases, events, trade shows, media kits, key notes, speeches

CASE STUDIES

BRANDS

PAST + PRESENT

Cadbury Schweppes Campbell Soup DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield AMC Channel Beijing Olympics Expedia Food Network Hallmark Channel Maccabi Games Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association New York ACS United Way United Nations Allergan Astra Zeneca Bausch & Lomb Besremi BlueCross BlueShield Cigna Evexia Givlaari Johnson + Johnson Life Extension Novo Organon Pfizer Shingrix SeaCare USA Teva Pharmaceuticals Vaseline WebMD Wyeth Cisco IBM PG&E Sieble Systems VividCloud University of Bridgeport Harvard Thomas College Zicklin School of Business American Express Banco Popular Citibank First County Bank GE Capital MasterCard Reuters Affinia Hotels LinkedIn Civitas New York Times Pequot Press Ziff Davis