copy / ideation / direction
BRAND POSITIONING + CAMPAIGN IDEATION + CREATIVE DIRECTION + MARKETING ADVERTISING + PUBLIC RELATIONS + UX + TWISTER
About Sarah Belzer
Hi. A bit about me: I began my career in the television and film industries in Los Angeles, but it wasn't long before I jetted off to the Big Apple and joined a handful of Madison Avenue's swankiest advertising agencies and positioned some of the largest brands in the world. When I was asked to become the sole copywriter at the internal agency at the New York Times, I took the gig and even wrote those cool slogans on their front page ("I subscribe to...") It was fun, but eventually I opted for the New England countryside where I continue to work for agencies and their brands by day, and drive around the mountains at ridiculously high speeds by night.
STRATEGIC BRAND POSITIONING + CAMPAIGN IDEATION
Behind every successful brand is a single idea that distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand inspires action and drives real results.
Brand Assessment: review brand's strengths and weaknesses
Brand Story: foundational positioning statement
Nomenclature: taglines, slogans, product naming
Campaign Ideation: provocative, engaging, immersive
ADVERTISING + MARKETING + PR + WEBSITES
Advertising: print, broadcast, interactive, outdoor, point-of-sale
Marketing: collateral, corporate communications, direct, email, social
PR: releases, events, trade shows, media kits, key notes
Websites: copy, navigation, art direction, user experience (ux)
BRANDS
PAST + PRESENT
BRANDS I'VE SERVED:
Beauty + Fashion
Garnier L’Oreal Maybelline Vaseline Calvin Klein Fruit of the Loom Kiwi Shoe Polish Rosetti Russell Athleticwear Under Armour
Confectionary + Food
Cadbury Schweppes Campbell Soup Country Crock DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield Pepperidge Farm
Consumer + Luxury
AAA Affinia Hotels Expedia RideShare Ethan Allen Lutron Martha Stewart Wagner Swimming Pools Saab Seiko
Consumer Electronics + Engineering
Amazon Consumer Electronics Avaya B&H Photo DYMO JBL Harman Kodak Panasonic Thingify 3D UV Defense Airpot Cisco DeFacto Global EIQ Networks Henson Group IDT IBM WatsonOpen Solutions PG&E SecureRF Sieble Systems VividCloud X3D Technology
Education
Drop-In Learning Center Harvard Laureate Education Motivations CEU Thomas College University of Bridgeport Zicklin School of Business
Entertainment
AMC Channel Odyssey Networks Beijing Olympics Food Network Hallmark Channel Maccabi Games Maritime Aquarium Nascar Odyssey Channel
Financial
American Express BPD Bank Citibank First County Bank GE Capital Greenwich Access MasterCard OSB Capital Provident Bank Reuters Sterling Investments Tomkins Financial
Healthcare + Pharmaceutical
Alnylam Pharmaceuticals American Lung Association Astra Zeneca Bausch & Lomb BioBDx Boehringer Ingelheim Cephalon Evexia Evexia Nutraceuticals GSK Biologicals JanssenCarepath J&J Novo Organon Pfizer PharmaEssentia SeaCare USA Teva Pharmaceuticals Upjohn Viartis WebMD Wyeth ADAA ACS New York BlueCross BlueShield Medicare, Children’s Health Fund Cigna Greenwich Psychology & Wellness Jeanine Rousso Counseling Joel Leon DDS Life Care Life Extension Pascal Chiropractic St. Vincent’s Hospital Streams of Hope Counseling Tel Aviv Dental Clinic
Non Profit
AirLifeLine United Nations United Way
Publishing
Civitas FairPlay Publishing LinkedIn New York Times Pequot Press Ziff Davis
CASE STUDIES