Who're you kidding, I know you hate your ad agency. I hear it all the time—you're stuck in a room with a bunch of posers winging it, drowning in red-tape—on your dime. I get it. I get you, I get your brand, and I get what it takes to create it, position it, and market it. So, if you're looking for more rigmarole—go back to your sandwich, but if you're looking for the real thing—give me a call. This is gonna be great.
STRATEGIC BRAND POSITIONING
Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and become memorable. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target audience—inspiring action and driving real results.
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Brand Assessment
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Brand Story
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Identity Creation
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Campaign ideation
MARKETING, ADVERTISING
Advertising: print, broadcast, outdoor, POS, interactive
Websites: assessment, build, SEO, social media campaigns
Marketing: brochures, sales aids, postcards, e-campaigns, videos
COPY THAT
Scripts: radio, television, video
Speechwriting: dignitaries, key note, whatever
PR: press releases, events, media kits
BRAND POSITIONING, CAMPAIGN IDEATION, STUPID GOOD COPY
FEATURED BRANDS
Cadbury Schweppes, Campbell’s V8 Country Crock DelMonte Fruit Chillers Heineken LaVie Pastilles Mars Chocolate Panda Licorice Vichy Mints AMC Channel Beijing Olympics Civitas Expedia Food Network Globe Pequot Press Hallmark Channel Maritime Aquarium NASCAR Odyssey Channel B&H DYMO deFacto Global eIQ Networks Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Kiwi Shoe Polish L’Oreal Maybelline Vaseline Russell Athleticwear AAA Saab Seiko Under Armour American Lung Association Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Johnson & Johnson Life Extension Pfizer Wyeth United Way United Nations IBM Cisco PG&E Harvard Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn Sieble Systems The New York Times Pequot Press Ziff Davis B&H
ideas here.
SARAH BELZER, CREATIVE DIRECTOR
Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaigns for some of the largest brands in the world.
Today, Sarah continues to work for agencies, brands, and companies small and large—positioning brands to inspire the trust, affinity, and allegiance critical to their growth.