When positioned correctly, a brand has the foundation it needs to grow and flourish over time. Whether you've got an existing brand that’s lost its umph, or launching a new one—we'll position your brand so it remains relevant, meaningful and memorable. 

 

So, if you're looking for more rigmarole—go back to your sandwich, but if you're looking for the real thing—give us a call. This is gonna be great.

STRATEGIC BRAND POSITIONING

Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target audience—inspiring action and driving real results.

 

  • Brand Assessment

  • Brand Story 

  • Campaign Ideation

  • Corporate Boot Camp

MARKETING, ADVERTISING

Advertising:  print, broadcast, outdoor, point-of-sale, interactive

Websites: design, content, navigation, SEO, social media 

Marketing: brochures, sales aids, postcards, emails, videos

COPY THAT

Corporate: newsletters, blogs, communications

 

Speechwriting: dignitaries, key note, C-level

PR: press releases, events, media kits

BRAND POSITIONING, CAMPAIGN IDEATION, STUPID SMART COPY

FEATURED BRANDS

Cadbury Campbell Soup DelMonte Felix Abba Upfield Heineken Mars Panda Licorice Unilever Vichy Mints AMC Channel Beijing Olympics Civitas Expedia Food Network Hallmark Channel Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish L’Oreal Maybelline AAA Saab Seiko Under Armour American Lung Association ACS New York United Way United Nations Astra Zeneca Bausch & Lomb Biocell BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Evexia Diagnostics Johnson & Johnson LifeCare Life Extension Organon Pfizer SeaCare Teva Pharmaceuticals Upjohn Wyeth Cisco eIQ Networks Novo Organon IBM PG&E Sieble Systems Vivid Cloud Harvard Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank First County Bank deFacto Global GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn FairPlay Publishing New York Times Pequot Press Ziff Davis

 

 

BRAND POSITIONING, CAMPAIGN IDEATION, STUPID SMART COPY

Ideas here. 

SARAH BELZER, CREATIVE DIRECTOR

Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaigns for some of the largest brands in the world.

 

Today, Sarah continues to work for agencies, brands, and companies small and large—positioning brands to inspire the trust, affinity, and allegiance critical to their growth.