Who're kidding, I know you hate your ad agency (yeah, I said that out-loud). I hear it all the time—you're stuck in a room with a bunch of posers winging it, drowning in red-tape—on your dime. I get it. I get you, I get your brand, and I get what it takes to create it, position it and market it. So, if you're looking for more rigmarole—go back to your sandwich, but if you're looking for the real thing then go outside, do a cartwheel and give me a call.
Get to it.
STRATEGIC BRAND POSITIONING
Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.
Advertising: print, broadcast, outdoor, POS, interactive
Websites: assessment, build, SEO, social media campaigns
Marketing: brochures, sales aids, postcards, e-campaigns, explainer videos
BRAND POSITIONING, CAMPAIGN IDEATION, STUPID GOOD COPY
Cadbury Schweppes, Campbell’s V8Country Crock Del Monte FruitHeinekenLaVie Pastilles Mars Chocolate Panda Licorice Vichy Mints AMC Channel Beijing Olympics Civitas Media ExpediaFood Network Globe Pequot Press Hallmark Channel Maritime Aquarium NASCAR Odyssey Channel B&H deFacto Global DYMOeIQ NetworksHarmon/JBLKodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Kiwi Shoe Polish L’Oreal Maybelline Vaseline Russell Athleticwear AAA Saab Seiko Under Armour American Lung Association Astra Zeneca Bausch & Lomb Blue Cross/BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Johnson & Johnson Life Extension Novo Nordisk Organon Pfizer Wyeth Air Lifeline United Way United Nations IBM Cisco PG&E University of Bridgeport Harvard Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank GE Capital Greenwich Associates MasterCard New Provident Ban kReuters Tompkins Financial AAA Affinia Hotels Expedia LinkedIn Sieble Systems New York Times Pequot Press Ziff Davis B&H Photo
SARAH BELZER, CREATIVE DIRECTOR
Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaign ideation for some of the largest brands in the world.
Today, Sarah continues to work for agencies, brands, and companies small and large. She frequently speaks on the subject of strategic brand positioning, and delivers brand positioning bootcamps to help brands more effectively position and distinguish themselves in the marketplace.