Who are you kidding, I know you hate your ad agency (yeah, I said that out-loud).  I hear it all the time—you're stuck in a room with a bunch of posers winging it, on your dime. I get it. I get you, I get your brand, and I get what it takes to create it, position it, and market it. So, if you're looking for more rigmarole, go back to your sandwich. But if you're looking for the real thing, give me a ring—I'll take you from idea to success story, with a smile.

STRATEGIC BRAND POSITIONING

Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.

 

Brand Assessment

Brand Story 

Identity Creation

Campaign ideation

MARKETING, ADVERTISING

Advertising:  print, broadcast, outdoor, POS, interactive

Websites: assessment, build, SEO, social media campaigns

Marketing: brochures, sales aids, postcards, e-campaigns, explainer videos

COPY THAT

Scripts radio, TV, video

 

Speechwriting: dignitaries, key note

PR: press releases, event, media kits

BRAND POSITIONING, CAMPAIGN IDEATION, STUPID GOOD COPY

FEATURED BRANDS

AmazonB&HDYMOHarmon/JBLCalvinKleinGarnierKiwiL'OrealMaybelinePanasonicMarthaStewartV8JuiceNeutrogenaRussellAthleticwearSaabSeikoIBMUnderArmourVaselineCadburySchzeppesCampbellsDelMonteHeinekenMarsChocolatePandaLicoriceAMCChannelExpediaHallmarkChannelNASCARNewYorkTimesBeijingOympicsZiffDavisAAAAmericanLungAssociationLutronAstraZenecaOdysseyChannelBauch&LombBlueCrossCignaJanssenCarepathJohnson&JohnsonLifeExtensionUnitedWayPfizerWyethAffiniaHotelsExpediaLinkedINSiebelSystemsAmericanExpressCitibankFirstCountyBankGECapitalGeenwichAssociatesMasterCardReutersHarvardUnitedNationsBaruchCollegeKodakVichyMintsLaViePastillesCountryCrockCivitas

ideas@sarahbelzer.com     (203) 291-9651

© SARAH BELZER 2020

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