copy / ideation / direction
There's a Science to this Stuff.
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops goodwill, trust, and allegiance in the heart and mind of its target audience—inspiring action and driving quantifiable results. That's where I come in.
STRATEGIC BRAND
POSITIONING
If a brand doesn't define itself, everyone else will.
When a brand isn't making the splash it should, chances are its foundational story has lost its oomph. A brand might look great at first glance, but without a strong positioning — it doesn't stand a chance. When positioned correctly, a brand remains relevant, meaningful, and memorable over time. Just as nature intended.
GETTING A BRAND
FROM A-Z
discovery
Throughout the discovery phase I research, analyze, and synthesize an amalgamation of information to best define and distinguish a brand from the competition.
brand story
I create the powerful language that resonates with a brand's target audience, and then write the 'story' that will serve as the foundation of all communications going forward.
positioning
Once the groundwork is complete, and can then position or reposition the brand in the marketplace with the desired perception—in perpetuity.
THE SCIENCE OF
DECISION-MAKING
THE TEMPERATURE OF
WORDS
Contrary to all those rumors, good ideas come from hard work. This is no guessing game. A good idea is only as sound as the foundational information that supports it—so, it makes sense that only after miles of research and analyzing that research, that the real fun starts. Everybody knows that when an ideas is grounded in reality, even the wildest of ideas stick like a sucker-punch.
Understanding the emotional associations people make when they hear a word, plays a critical role in bringing an idea to life And when that happens, words can tickle the imagination and dance right off the page.
Naming + Slogans + Taglines
BEHIND EVERY SUCCESSFUL BRAND IS A SINGLE IDEA THAT DISTINGUISHES IT FROM THE
crowd.