EXPERTIISE

Brand Positioning  / Campaign Ideation / Stupid Good Copy

SERVICES

BRAND ASSESSMENT AND POSITIONING

Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.

 

  • COMPANY OVERVIEW: tenets, services, brand promise

  • BRAND ASSESSMENT: interviews, research, competitive analysis, strengths and weaknesses

  • POSITIONING (FOUNDATIONAL BRAND STORY): voice, nomenclature, differentiators 

  •  CAMPAIGN IDEATION: headlines, sub-headlines,    tagline, slogans, messaging  

COPYWRITING/WRITING

  • ADVERTISING CAMPAIGNSprint, broadcast, outdoor, POS, interactive

 

  • SCRIPTS: radio, TV, video

 

  • SPEECHWRITING: dignitaries, key note, graduation

  • WEBSITES: headlines, nomenclature, content

  • MARKETING COLLATERAL: brochures, sales aids, postcards, email campaigns

WEBSITE ASSESSMENT

A comprehensive report that speaks to your site’s strengths and weaknesses, along with design, navigation, and content recommendations.

WEBSITE CREATION

Branded websites. From outline to navigation, artistic layout to content dissemination—and all the bells and whistles. 

SARAH PASCAL BELZER

Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaign ideation for some of the largest brands in the world.

 

Today, Sarah continues to work for agencies, brands, and companies small and large. She frequently speaks on the subject of strategic brand positioning; and gives branding bootcamp seminars to help brands thrive.

 SARAH BELZER

Brand & Ideation

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IDEAS@SARAHBELZER.COM         (203) 291-9651

COPYRIGHT 2020 SARAH BELZER