Brand Positioning / Campaign Ideation / Stupid Good Copy
BRAND ASSESSMENT AND POSITIONING
Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.
COMPANY OVERVIEW: tenets, services, brand promise
BRAND ASSESSMENT: interviews, research, competitive analysis, strengths and weaknesses
POSITIONING (FOUNDATIONAL BRAND STORY): voice, nomenclature, differentiators
CAMPAIGN IDEATION: headlines, sub-headlines, tagline, slogans, messaging
ADVERTISING CAMPAIGNS: print, broadcast, outdoor, POS, interactive
SCRIPTS: radio, TV, video
SPEECHWRITING: dignitaries, key note, graduation
WEBSITES: headlines, nomenclature, content
MARKETING COLLATERAL: brochures, sales aids, postcards, email campaigns
A comprehensive report that speaks to your site’s strengths and weaknesses, along with design, navigation, and content recommendations.
Branded websites. From outline to navigation, artistic layout to content dissemination—and all the bells and whistles.
SARAH PASCAL BELZER
Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising, where she created the brand stories, slogans, and campaign ideation for some of the largest brands in the world.
Today, Sarah continues to work for agencies, brands, and companies small and large. She frequently speaks on the subject of strategic brand positioning; and gives branding bootcamp seminars to help brands thrive.