copy + positioning + direction
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops goodwill, trust, and allegiance in the heart and mind of its target audience—inspiring action and driving quantifiable results.
STRATEGIC
BRAND POSITIONING.
TAKING A BRAND
FROM A TO Z.
Discovery
Throughout the discovery phase I research, analyze, and synthesize an amalgamation of information to best define and distinguish a brand from the competition.
Brand Story
I create the powerful language that resonates with a brand's target audience, and then write the 'story' that will serve as the foundation of all communications going forward.
Positioning
Once the groundwork is complete, and can then position or reposition the brand in the marketplace with the desired perception—in perpetuity.
The Science of Decision-making
Contrary to all those rumors, good ideas come from hard work. This is no guessing game. A good idea is only as sound as the foundational information that supports it—so, it makes sense that only after miles of research and analyzing that research, that the real fun starts. Everybody knows that when an ideas is grounded in reality, even the wildest of ideas stick like a sucker-punch.
The Temperature of Words
Understanding the emotional associations people make when they hear a word, plays a critical role in bringing an idea to life And when that happens, words can tickle the imagination and dance right off the page.
CAMPAIGN
IDEATION.
BRAND POSITIONING
Clients
ADMINISTRATION FOR CHILDREN'S SERVICES NY, AMAZON, BPD BANK, CORPORATE ADVISORY, DEFACTO GLOBAL, DR. DAVID PASCAL, GE CAPITAL, JOHNSON + JOHNSON, MARYCARE, MARS CHOCOLATE, MOTIVATIONS CEU, ONE SOURCE BUSINESS CAPITAL, PANDA LICORICE, PG&E, SEACARE USA, SECURE RF, SENIOR LIVING DEVELOPERS, THINGIFY, TIMES LEADER, UV DEFENSE
Driving awareness and brand reputation through corporate communications, crisis management, blogging, events, networking, press releases, PSAs, social media and tradeshows
CAMPAIGN IDEATION
TV Commercials
Radio Spots
Interactive Videos
Key Note Speeches
Clients
AMC CHANNEL, BOEHRINGER INGELHEIM/IPF, DEL MONTE FRUIT CHILLERS, FIRST COUNTY BANK, FOOD NETWORK, CAYMAN PREMIER, HALLMARK CHANNEL, HEINEKEN, MARS CHOCOLATE, MARITIME AQUARIUM, MARTHA STEWART, MOTIVATIONS CEU, NEW PROVIDENT BANK, NEW YORK TIMES, PANASONIC, PG&E, SEACARE USA, ST. JOHN PAUL ACADEMY, TIMES LEADER, UV DEFENSE