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EXPERTISE

SERVICES

Brand Positioning  / Campaign Ideation / Stupid Good Copy

STRATEGIC BRAND POSITIONING

Behind every successful brand is a single idea the distinguishes it from the crowd. A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.

 

  • Brand Assessment

  • Brand Story 

  • Campaign ideation

COPYWRITING AND WRITING

  • Advertising:  print, broadcast, outdoor, POS, interactive

 

  • Scripts radio, TV, video

 

  • Speechwriting:dignitaries, key note, graduation

  • Websites:headlines, nomenclature, content

  • Marketing Collateral: brochures, sales aids, postcards, email 

WEBSITE ASSESSMENT AND CREATION

  • Website Assessment: A comprehensive report that speaks to your site’s strengths and weaknesses, along with design, navigation, and content recommendations.

  • Branded Websites: From outline to navigation, artistic layout to content and all the bells and whistles that make it sing.

SARAH BELZER

Sarah began her career as a journalist and later worked as a writer in the television and film industries in Los Angeles. She went on to work at GE Capital, the New York Times, and finally—in the wonderful world of advertising where she created the positioning, slogans, campaign ideation and copy for some of the largest brands in the world.

 

Today, Sarah continues to write op-ed pieces for various publications, pen speeches for industry leaders and dignitaries, and help to position brands small and large. At present, Sarah is preparing to give a TED talk on ‘Strategic Brand Positioning’—addressing how language triggers our emotions and drives the perceptions responsible for the decisions we make. 

EXPERTISE

Brand Positioning  / Campaign Ideation / Stupid Good Copy

FEATURED BRANDS

AmazonB&HDYMOHarmon/JBLCalvinKleinGarnierKiwiL'OrealMaybelinePanasonic

MarthaStewartV8JuiceNeutrogenaRussellAthleticwearSaabSeikoIBMUnderArmour

VaselineCadburySchzeppesCampbellsDelMonteHeinekenMarsChocolatePanda

LicoriceAMCChannelExpediaHallmarkChannelNASCARNewYorkTimesBeijing

OympicsZiffDavisAAAAmericanLungAssociationLutronAstraZenecaOdysseyChannel

Bauch&LombBlueCrossCignaJanssenCarepathJohnson&JohnsonLifeExtension

UnitedWayPfizerWyethAffiniaHotelsExpediaLinkedINSiebelSystemsAmericanExpress

CitibankFirstCountyBankGECapitalGeenwichAssociatesMasterCardReutersHarvard

UnitedNationsBaruchCollegeKodakVichyMintsLaViePastillesCountryCrockCivitas

 SARAH BELZER

Brand & Ideation

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IDEAS@SARAHBELZER.COM         (203) 291-9651

COPYRIGHT 2020 SARAH BELZER