BRAND POSITIONING

You'll call it good copy. I call it the 'temperature of words'.

Copy that hits all the right places, at all the right times. 

A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.

STRATEGIC BRAND

POSITIONING

When positioned correctly, a brand remains relevant, meaningful, and memorable over time. If your brand isn't making the splash you'd like to see, chances are its foundational brand story, or 'positioning' has lost its oomph.

 

Sure your brand might look great at first glance, but without a strong positioning — it doesn't stand a chance. Instead of pouring more money into endless marketing schemes hoping something sticks, I'll create the blueprint your brand needs to  thrive—just as nature had intended.

 

DEVELOPING

YOUR BRAND

STORY

Discovery

Everyone can participate in this all-hands-on-deck afternoon of intensive exploration and discovery. This is a creative session where there are no wrong answers. You'll learn all about the science of decision-making, what makes one brand tick and another crash and burn, and what it takes to create the foundation critical to its growth. No prep required, just a willingness to scribble and interrupt. 

Brand Story

I'll hone in and define the essence of your brand (even a company is a brand), distinguish it from the competition, and create the powerful language that resonates with your target audience. Even if they live on Jupiter.

Positioning

Learning how to use your foundational brand story to strategically position your brand in the marketplace consistently over time is your must-do next step in order to grow and prosper.

 

NOMENCLAURE

product naming + slogans + taglines

 

1/16
 

BRAND IDENTITY

logos + packaging + merch

 

 

 
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YOU CAN POUR ALL YOUR MONEY INTO CLEVER MARKETING SCHEMES. OR, YOU CAN SHORE UP YOUR BRAND POSITIONING AND

GROW LIKE GANGBUSTERS.