You'll call it good copy. I call it the 'temperature of words'.
Copy that hits all the right places, at all the right times.
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target demographic—inspiring action and driving quantifiable results.
When positioned correctly, a brand remains relevant, meaningful and memorable over time. If your brand isn't making the splash you'd like to see, chances are its foundational brand story, or 'positioning' has lost its umph.
Sure your brand might look great at first glance, but without a strong positioning — it doesn't stand a chance. Instead of pouring more money into endless marketing schemes hoping something sticks, I'll create the blueprint your brand needs to build the affinity, trust and allegiance it needs to thrive—just as nature had intended.
Everyone can participate in this all-hands-on-deck afternoon of intensive exploration and discovery. This is a creative session where there are no wrong answers. You'll learn all about the science of decision-making, what makes a brand tick and another crash and burn, and what it takes to create the foundation critical to its growth. No prep required, just a willingness to scribble and interrupt.
I'll hone in and define the essence of your brand (even a company is a brand), distinguish it from the competition, and create the powerful language that resonates with your target audience. Even if they live on Jupiter.
Learning how to use your positioning statement, or 'strategically' position your brand consistently in the marketplace is the must-do next step in order to build the affinity, trust and allegiance your brand needs to continue to grow and prosper.
Product Naming, Slogans, Taglines
Logos, Business Cards, Packaging, Merch
YOU CAN POUR ALL YOUR MONEY INTO CLEVER MARKETING SCHEMES. OR, YOU CAN SHORE UP YOUR BRAND POSITIONING AND
GROW LIKE GANGBUSTERS.