strategic brand positioning
brand assessment / nomenclature
brand story / campaign ideation
I’m a brand storyteller and creative leader who helps brands find their voice—defining what they stand for, distilling their essence into language that inspires, and shaping bold creative ideas. I’ve worked with a mix of global and domestic agencies and startups—leading teams, pitching big ideas, launching brands, and shaping messaging across channels. I bring a strategist’s mind, a writer’s command, and a creative director’s eye—always focused on meaning, precision, and brand coherence.
What drives me most is the creative process itself—the wild, rigorous, sacred space where ideas are born and refined. I’ve led teams through this terrain with vision and care, mentoring creatives, partnering with strategists, and helping shape the voice and vision that make a brand unforgettable.
STRATEGIC BRAND POSITIONING
Taking a brand from here to there.
Brand Story
After loads of research and analysis, I create the powerful language that resonates with a brand's target audience, and then write the story that will serve as the foundation for all communications going forward.
The Science of Decision-Making
A good idea is only as sound as the foundational information that supports it—so, it makes sense that only after miles of research and analyzing that research—the real fun starts. Everybody knows that when an idea is grounded in reality, even the wildest of ideas stick.
CAMPAIGN IDEATION
Ideas that generate goodwill, trust and allegiance.
marketing + advertising
print / broadcast / interactive / social
OOH / POS / direct
BRAND SNAPSHOT
Beauty, Business, Confectionary, Consumer Electronics, Engineering, Education, Entertainment, Fashion, Financial, Home, Industrial, Insurance, Legal, Luxury, Non-profit, Packaged Goods, Politics, Publishing, Retail, Senior, Technology
AAA, Affinia Hotels, Amazon, AMC Channel, American Express, Avaya, Axonic International Banco Popular, Bank of Westport, Baruch College, Beijing Olympics, B&H, Cadbury France, Calvin Klein, Campbell Soup Co. (Pepperidge Farm, V8 Juice), Citigroup (Citibank), Civitas, Columbia TriStar, Corporate Advisory Group, Del Monte Fruit Chillers, DYMO, Ethan Allen, Expedia, Fiduciary Plan Advisors, Finab Global Investments, First County Bank, Food Network, Fruit of the Loom, GE Capital, Greenwich Associates, Hallmark Channel, Harmon JBL, Harvard, HBO, Heineken, IBM Watson, IDT, Journal Register, Kiwi Shoe Polish, LaGrange Daily News, Layton Beck Financial, LaVie Bonbons, LinkedIn, L'Oreal (Garnier, Maybelline), Lutron, Maccabi Games, Maritime Aquarium, Mars Chocolate, Martha Stewart, Mastercard, Mondelez International (Vichy Mints), NASCAR, New Provident Bank, New York Times, Odyssey Channel, One Source Business Capital, Panasonic, Panda Licorice, Pequot Press, Reuters, Saab, Seiko, Siebel Systems, Southern Skies Productions, Thomas College, Tompkins Financial Corp., Times Leader, UnderArmour, Unilever (Vaseline), University of Bridgeport, Upfield (Country Crock, I Can't Believe it's Not Butter), Veridify, Zicklin School of Business, Ziff Davis
Pharmaceutical + Healthcare + Medical Device + Biotech
HCP, DTC
STATS
EXPERTISE
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Copy
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Brand Positioning
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Campaign Ideation
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Creative Direction
COMMUNICATION
CHANNELS
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Print
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Broadcast
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Collateral
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Corporate Communications
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Direct
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Interactive
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PR
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Presentations
Pharmaceutical Indications
Acute Hepatic Porphyria (AHP), Alopecia, Anemia, Antiretroviral, Asthma (pediatric), Birth Control, Breast Augmentation, Cardiovascular, Chemotherapy, Chronic Inflammatory Demyelinating Polyneuropathy (CIDP), Crohn’s Disease, Complex Regional Pain Syndrome (CRPS), Diabetes/Diabetic Peripheral Neuropathy (DPN), Hematology (Hemophilia,Surgical Bleeding), Hepatitis C, Idiopathic Pulmonary Fibrosis (IPF), Immunodeficiencies (cITP/Chronic Immune Thrombocytopenic Purpura , PI/Primary Immunodeficency; IVIg/Intravenous Immuoglobulin, cITP/Chronic Immune Thrombocytopenia, CIDP/Chronic Inflammatory Demyelinating Polyneuropathy), Immunotherapy, Kidney Disease, Menopause, Multicentric Castleman’s Disease, Neurology, Oncology, Ophthalmology (cataract/astigmatism), Pathology, Plaque, Polycythemia Vera (PV), Psoriasis, Psychiatry (ADHD), Pulmonary (embolism/stroke/venous thromboembolism), Radiology, Retrovirus/HIV, Arthritis (rheumatoid/psoriatic/juvenile/idiopathic), Shingles, Sleep Disorders (Narcolepsy), Transthyretin Amyloid Cardiomyopathy (ATTR-CM), Ulcerative Colitis (UC), Vaginal
Healthcare Categories
Allergy, Biotech, Chiropractic, Cold Laser Therapy (Quantum Neurology), Dentistry (biological/endodontic/orthodontic) Disability, Fibromyalgia, Functional Medicine, Health Insurance, Holistic Medicine, Hospital/ASC/Urgent Care, Immune Support (prebiotics/probiotics), Longevity, Naturopathy, Nursing, Nutraceuticals, Nutrition, Psychology, Preventative Care, Senior (living/facilities/insurance), Skin care, Smoking (cessation/prevention), Sports Medicine, Supplements, UV/UVC
BRANDS
Pharma
AbbVie / Allergan Aesthetics (Natrelle), Alnylam Pharmaceuticals (Givlaari), AstraZeneca (Pulmicort Respules), Bausch + Lomb (Monofocal IOL), Boehringer Ingelheim (Lungs & You/IPF), Cephalon (Nuvigil), GSK (Shingrix), Feromics, Janssen Pharmaceuticals (Edurant, Intelence, Invokamet, Invokana, Prezcobix, Prezista, Prezocrit, Remicade, Simponi, Simponi Aria, Stelara, Sylvant, Xarelto, Zytiga), Merck & Co. (Propecia), Novo Nordisk (Vagifem), Organon (Mircette), Pfizer (Cutaquig, Depo-SubQ Provera, Hympavzi, Lyrica, Octagam, Panzyga, Premarin, Thrombin-JMI/GEL-FLOW, Velsipity, Vyndamax), PharmaEssentia (Besremi), Wyeth (Menopause & You, Premarin, Procrit)
Healthcare
ADA, Administration for Children's Services, NY, Airlifeline, American Lung Association, Blue Cross Blue Shield, Cigna, Brandywine Living, Coastal Retirement, Dandy Dental, Edgemere Senior Living, Evexia Diagnostics/Nutraceuticals, HealthQuest Global, HIP, LifeCare, Life Extension, MaryCare, NBC Cancer Charity, Neutrogena, Pascal Health Institute, Savannah Quarters, SeaCare USA, Senior Living Development, St. Vincent's Medical Center, TLV Biological Dentistry, United Way, UV Defense, Vaseline, WebMD
