
Sarah Belzer
I'm a writer, editor, and creative director with expertise spanning journalism, entertainment, and strategic communications.
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My career began in journalism writing op-eds and reviews before pivoting to entertainment, where I wrote for shows including Seinfeld and developed properties for Columbia TriStar. I founded and edited Shmooz Magazine, defining its editorial vision and championing emerging voices in literature.
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I spent two decades in advertising at top agencies, including Ogilvy, BBDO, Saatchi & Saatchi, and the internal agency at The New York Times—where I positioned global brands, created international campaigns, and developed expertise in translating complex ideas into compelling narratives. My work includes brand positioning, campaign development, executive speechwriting, and corporate communications for Fortune 500 companies.
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Today, I've returned to my journalistic roots, writing political and cultural commentary that challenges conventional thinking for conservative publications. I bring the same strategic thinking and storytelling craft that defined my advertising career to editorial work that explores policy, culture, and power.
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WRITING / EDITING
Publishing
Journalism: feature stories, op-eds, commentaries
Literary: writing, ghostwriting, editing
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SCREENWRITING
Entertainment
The News (Columbia TriStar)
— In Search Of, Candid Killer, Confession Line
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Seinfeld (CastleRock Entertainment)
— The Lottery Ticket, The Television
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Southern Skies Productions (development)
— Cupid, Manifest, Spy Kids
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Worldwide Pants Inc. (development)
— Ed
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COYWRITING
Advertising
Brand Positioning: brand assessment, brand story
Nomenclature: taglines, slogans, naming
Campaign Ideation: all screens media
Advertising: print, broadcast, interactive, OOH, POS
Marketing: collateral, direct, email, social, websites
PR: product launches, events, speeches
Corporate: white papers, presentations
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SCRIPTWRITING
TV / Radio / Video
AMC (Hollywood Like You Remember It, We'll Take You Back), Children's Services NY (Family Strong, Good to Know), Del Monte (Fruit Chillers), First County Bank (Small Bank, Big Ideas), Heineken (Mini Keg), Martha Stewart (Everyday Paint), PG&E (Solar Schools), Ethan Allen, LaGrange Daily News (Ninja, UFO Landing), L'Oreal (Garnier Fructis, Herbashine, Moisture Rescue), Lyrica (Fibromyalgia), Maritime Aquarium (Ancient Egypt, Dinosaurs & Sea Creatures), Mars Chocolate (For the Love of Chocolate), New Provident Bank (King Tut, Siberia), Panasonic (Skyfi), Vaseline (Moisture Rescue)
