As a Creative Director and Brand Strategist, I build foundational stories that clarify differentiation, shift perceptions, and drive measurable results across consumer, B2B, and institutional sectors spanning healthcare, pharma, finance, technology, beauty, entertainment, and publishing.

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My career spans leading global agencies and in-house roles where I've led strategic brand positioning, campaign ideation, and integrated creative. I specialize in solving complex positioning challenges in highly regulated, competitive markets where precision and strategic clarity matter most.

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Key expertise:

• Strategic Brand Positioning: Crafting narratives that compound across channels, clarifying what sets brands apart in crowded markets.

• Creative Direction & Leadership: Guiding cross-functional teams from concept to execution, delivering conceptually strong, effective campaigns.

• Voice Versatility: Adapting tone for B2B/B2C, regulated/industrial, or consumer—always with strategic clarity and emotional resonance.

• Stakeholder Navigation: Managing C-suite relationships and approval processes in siloed, high-pressure orgs.

• Campaign Architecture: Designing cohesive strategies that work across digital, print, video, social, and experiential touchpoints.

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I approach creative work through what I call "the science of decision making"—research-driven brand positioning that clarifies differentiation and drives consistent perception across every touchpoint. Whether it's defining a brand story from scratch, repositioning an established brand, or leading integrated campaigns, my work is grounded in strategic rigor, clear thinking, and copy that connects.

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