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Sarah Pascal Belzer

CAMPAIGN IDEATION / BRAND POSITIONING / CREATIVE DIRECTION

If you ask me, I launched my writing career as a playwright at seven, but for brevity sake let’s just say, ‘in college'. Whilst at UCLA I worked as a fledgling journalist for anyone brave enough to read my work. Surprisingly, there were takers, and thankfully, eventually, a few producers in Hollywood thought I was funny and rescued me from certain poverty. Whilst at Columbia/TriStar, I wrote a few scripts, laughed a lot, and earned the prestigious title, ‘Ha Ha Funny’.  Next I was asked to  jet over to the right coast and help launch a magazine. This led to my foray into the wonderful world of advertising. I wrote a spec campaign for Neutrogena, landed a job at Ogilvy, and made the swanky agency rounds in New York. I was then recruited to usher the New York Times into the digital age. I was the sole copywriter at their internal agency at the time (but it’s bad form to say so out loud). I’m pretty sure this was the moment where I thought I’d really made it. Then I got back to my sandwich. The glamor of the city was sweet, but it was time to find a fast car and endless country roads, so I found a great little agency on the shores of Connecticut where I worked feverishly on global and domestic brands in my bikini. You would too. At present I continue to work for agencies small and large in search of the next great thing. 

COPYWRITING

Channels: print, broadcast, interactive, OOH, POS

Positioning: brand assessment, brand story

Ideation: campaign, brand, product naming

Marketing: collateral, direct, email, social

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INDUSTRIES

beauty, confectionary, consumer electronics, engineering, education, entertainment, fashion financial, healthcare, home, industrial,  insurance, legal, luxury, non-profit, packaged goods, pharmaceutical, political, publishing, retail, senior, technology

WRITING & EDITING

PR: press releases, media kits, speeches 

Corporate: white papers, presentations, reports, websites

Publishing: literary content, ghostwriting, editing

Entertainment: scripts for radio, online, screen

Journalism: newspapers, magazines, blogs

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OUTLETS

events, film, industry leaders, keynote speakers, magazines,  newspapers, organizations, political dignitaries, publishers, radio, television, universities, video

BRANDS

AAA, Affinia Hotels, Amazon, AMC Channel,  American Express, Avaya,  Banco Popular, Bank of Westport, Baruch College, Beijing Olympics, B&H, Cadbury France, Calvin Klein, Campbell Soup Co., Citibank, Civitas, Columbia TriStar, Del Monte, DYMO, Ethan Allen, Expedia, First County Bank, Food Network, Garnier, GE Capital, Greenwich Associates, Hallmark Channel, Harmon JBL, Harvard, HBO, Heineken, American Express,  IBM Watson, IDT, Kiwi, LinkedIn, L'Oreal, Lutron, Maccabiah Games, Maritime Aquarium, Mars Chocolate, Martha Stewart, Mastercard, Maybelline, NASCAR, NBC, New York Times, Odyssey Channel, Panasonic, Panda Licorice, Pequot Press, Reuters, Saab, Seiko, Siebel Systems, Thomas College, UnderArmour, University of Bridgeport, Vaseline, Veridify, Zicklin School of Business, Ziff Davis

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Healthcare & Pharmaceutical

Allergan, American Lung Association, Astra Zeneca, Bausch Health, Boehringer Ingelheim, Cephalon, GSK Biologicals, Janssen Carepath, Johnson & Johnson, Merck, Novo Nordisk, Organon, Pfizer, PharmaEssentia, Teva Pharmaceuticals, Unilever, Upjohn, 
Viatris, Wyeth, Administration for Children's Services, NY, Blue Cross Blue Shield, Cigna, Dandy Dental, Coastal Retirement, Evexia Diagnostics/Nutraceuticals, HIP, Life Extension, NBC Cancer Charity, Pascal Health Institute, SeaCare USA, St. Vincent's Medical Center, Tel Aviv Biological Dentistry, United Way, UV Defense, Vaseline, WebMD

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