strategic brand positioning
brand assessment / nomenclature
brand story / campaign ideation
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust, and allegiance in hearts and minds — inspiring action and driving quantifiable results.
STRATEGIC BRAND POSITIONING
Taking a brand from A to Z.
Brand Story
After loads of research and analysis, I create the powerful language that resonates with a brand's target audience, and then write the story that will serve as the foundation for all communications going forward.
The Science of Decision-making
A good idea is only as sound as the foundational information that supports it—so, it makes sense that only after miles of research and analyzing that research, that the real fun starts. Everybody knows that when an idea is grounded in reality, even the wildest of ideas stick.
CAMPAIGN IDEATION
Ideas that generate goodwill, trust and allegiance.